Social Media Street Cred
Background:
Article I read/video I watched:
Twitter responses:
- Gr8 inter. by @sarahcuda w. @juliaallison - Many points reflect what we encourage our clients to excute frm social media perspective htt …
- I was waiting for them to mention @loiclemeur as well…only Zappos tho.
To be more specific - whether or not you are a fan of Julia Allison, she made some great points. I would have rather had the comments section focus more on the discussion in the video, but unfortunately the commenter’s decided to drink a heavy dose of haterade and discuss whether or not these two people are pretty.
As we move more towards a society that is driven by social media, Julia had a great point about delegating one person to be the face of the company. As Julia pointed out, if people have someone to relate to, consumer’s feelings towards that particular person will carry over into how they feel about a particular company.
Some companies make a go of this on their own, and the truly savvy PR people will encourage their clients to develop a social media campaign. The great part about it is that there is no cookie cutter image of what the face of your company has to look like in order for the marketing strategy to be successful. As long as that person has a strong personality and is engaging their audience, people will respond.
Creating a presence on social media platforms is crucial nowadays for a company, and can help drive coverage and consequently consumer-base if you begin to have an interesting rapport with your customers. It allows you to have instant feedback, and the best part -it’s fun.
To be honest, I think that Facebook is a little played out, and I personally don’t even visit company’s sites on Facebook. However, I sure as H-E-double hockeystick engage with companies on Twitter, and find this outlet to be the most beneficial to companies looking to break into the social media space.
What’s important to note is that you don’t always have to be talking about your company to have a presence on social media; you simply have to humanize yourself so you are relatable to the consumer. So talk about sports, finance, what you had for lunch, etc. You will find yourself joining in on the conversation and getting some positive feedback. Once you have created some legitimacy on these networks, you can start sending a few marketing messages - don’t over-do it though! Social media, if anything, is transparent and updating only about your company and not allowing people to see the human side of you (and your company), will only lead to a bad taste (aka bad brand) in the consumer’s mouths.
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