Facebook Advertising: Target Friends of Your Fans
Have you heard? Facebook just made advertising on their site even cooler for businesses. Today, Facebook announced a new feature that allows businesses to select “friends of fans” as an option for people to target with an ad.
Here is the example that Facebook provided:
“Annie is a fan of the Etsy Page. When Etsy wants to promote their Facebook Page, they can choose to target an ad to Annie’s friends by selecting the “Friends of connection” filter. Annie’s friends will receive the Etsy ad with the following sentence: “Annie Ta is a fan of this Page.” Annie’s friends are naturally more interested because Annie’s interaction with Etsy is showcased directly in the ad.”
This is a really cool new feature for businesses, and I am consistently impressed with the updates that Facebook is making to make advertising on their site ever more relevant and engaging for companies.
I will be testing this new feature this week and will let you know what the results are!
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